Biella Incontra il Design_2018

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Biella _ CRB Foundation, Fila Museum, Progetto Arredamenti_ April 13th/21st, 2018  

On Friday, April 13th the third edition of BIELLA INCONTRA IL DESIGN took place in Biella, this year enriched by the ART SECTION.

The event began with the conference at the Cassa di Risparmio di Biella Foundation, entitled LA PRODUZIONE DELL’OGGETTO TRA ECCEZIONALE E QUOTIDIANO.

The speakers Daniele Basso (artist), Luisa Bocchietto (architect, designer and president of the World Design Organization), Fabrizio Loschi (artist and communication expert) and Marco Veronese (artist) talked moderated by Gian Luca Bazzan (architect, designer and creative director of the event) and Irene Finiguerra (art historian, curator and director of the art section of the exhibition).

Afterwards, at the Fila Museum Foundation, an aperitif was offered with DJ set and Community Lounge presentation by LAGO.

Saturday, April 14, the windows of the historic city center have been transformed into display cases drawing a real path in the open air, to know and appreciate not only the design, but also the art staged in particular at:  

Crea_Laboratorio di interni with the works of Vincenzo Fiorito made with fabrics from Biella.
Idea_Installation of Caterina Giansiracusa created in collaboration with Ramella Graniti.
Shop Design: _Opera di Armando Riva created in collaboration with Tecnomeccanica Biellese.
Progetto Arredamenti_Nuove works of the VERTICAL REFLECTION project by Daniele Basso realized in collaboration with Legno e Cultura by Roberto Monteferrario

Through the horizontal and vertical lines this project expresses the human growth process divided in three phases which are all described by shapes, colors and materials. At the beginning chaos, color and curiosity. Felt bricks, warm and affective, are colored by the enthusiasm of the different personalities that make us unique. After the need to affirm ourselves become overbearing. Overloaded by information we have to make order through choices. So, in this works rich of contrasts, the felt is joined to the wood that represents our first experiences, painful as beating.
Finally we slowly reach the awareness that the world is neither chaos nor order, rather complexity. Felt disappears leaving the wood alone. The experiences become friends. As sticks of old age to cling to in order to govern our existence.