Exhibitions & Events:
Preview and launch for the LILT Biella Pink Ribbon Campaign and subsequent events
Created by the artist Daniele Basso and realized by Rodighiero Jewels since 1950 in Biella.
The Jewel is inspired by the new logo designed by the artist as a symbol for the Pink Ribbon Prevention Campaign of LILT Biella, where Soul and Body, emotions of Art and Scientific Research meet for the well-being of people.
With this spirit the beauty of Anita Edberg and the irony of Marcello Mastroianni inspired the artist Daniele Basso in the realization of the new symbol. When in the water of the Trevi Fountain in the film "La Dolce Vita" by Federico Fellini (a film that has written the history of Italian excellence in the world), beauty, fantasy and lightness of spirit sublimate in one of the most intense declarations of love for the life of all time.
A love and a joy that today become a symbol of respect for life itself, through a gesture of great conscience and responsibility: the preventive analysis.
"Do it for you and for those who are in your heart" is the name of the symbol. A sign composed of two figures, feminine and masculine, which together let us imagine a heart. A single message that shifts the attention from us to others: think also of those who love you! A strong meaning to reflect on relationships, on the friendships and on the affections that make life wonderful.