Art, Company and Territory
Thursday 23 May 2019, from 18.30
c/o Lanificio Maurizio Sella, Via Corradino Sella 10, Biella
The celebrations of the 50th anniversary of CNA Biella come alive through an event organized on the link between Art, Company and Territory.
In addition to the president of CNA Biella Gionata Pirali, the interlocutors will be the artist Daniele Basso and the landlord and C.E.O. of Banca Sella, Dr. Claudio Musiari.
The meeting was moderated by the journalist from Biella, Silvano Esposito, who will dialogue with the three interlocutors, on the interaction of art with corporate dynamics and the new CSR (Corporate Social Responsibility) policies, and the innovative strategic identity tools to deal with tomorrow's market.
CNA's collaboration with the artist Daniele Basso, who was commissioned to create a work of art for the association, stems from the opportunity that art offers for communicating with emotions beyond words. 50 years is a success that must be shared in the Association, but above all with the whole territory. To continue the journey towards excellence that CNA Biella has undertaken half a century ago.
The sense of Corporate Social Responsibility policies is to bring man and his wellbeing back to the center of the system. To conceive the entrepreneurial initiative beyond just economic solidity, transforming the impact that the company generates on the territory and on the community into a strategic asset.
"In this context, art in the company - explains Daniele Basso - becomes a fact of identity in which we find the meaning of our action. The company rediscovers itself as strong and compact around its own values. Creative and innovative. In the excellent districts, where variety and differences are an enormous wealth, CSR policies are the key to success in today's and tomorrow's global market".
Ph NickLand
Media Partner Il Biellese