Daniele Basso's professional and artistic career as a case history at the 24ORE Busines School of Sole 24h in Milan Invited by prof. Marco Roccabianca in the Strategic Marketing Module for the Economics and Management of Art and Cultural Heritage course. Daniele Basso presents some works and projects, including Gabriel for Andrea Bocelli's Teatro del Silenzio, Gigant for Ski World Cup lLta Badia Dolomites / Unesco, Bimbo Faber for CNA Biella, etc.