Daniele Basso, interviewed by Emil Abirashid, journalist of Il Sole 24 Ore, was the protagonist, on Thursday 20 April, in the Designtech space in pavilion 18 of the Salone del Mobile.Milano 2023.
Honored by the invitation, the artist explored the different innovative aspects of his work in the talk, with particular attention to the collaboration with companies in the Art / Company / Territory project.
Art enters the Company as a strategic asset to give life and substance to the intangible values of the brand. The company is like a small community whose members recognize part of their identity in the brand values, and part of the meaning of existence in quality work. Furthermore, companies of excellence are often also icons and guardians of unique and precious territorial cultures.